Marketing and Communications Manager

About the Job

The Marketing and Communications Manager is responsible for developing and implementing strategic marketing, branding, and communication initiatives that align with the overarching strategy set forth by the Marketing & Communications Director. These initiatives must enhance the visibility and impact of the organization. This role will focus on storytelling, audience engagement, and communication strategies to support fundraising, advocacy, and program growth. As the operational core of the Marketing and Communications team, this role ensures smooth and efficient team operations. This position will report directly to the Marketing & Communications Director and in collaboration with the Chief Operating Officer. This is position is on site in our Fort Worth location.

Key Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with the organization's mission and goals.
• Promote the advancement of the organization by enhancing name recognition and public perception through strategic marketing channels and internal and external communications.
• Manage brand consistency across all platforms, ensuring that messaging, visual elements, and branding assets align with organizational values and effectively engage the target audience.
• Oversee the organization’s website, social media channels, newsletters, and digital content to increase engagement and awareness.
• Create and distribute press releases, reports, newsletters, and other promotional materials.
• Support public relations efforts, building relationships with media outlets, journalists, and key stakeholders.
• Develop and implement digital marketing campaigns, including email marketing, as well as SEO and paid advertising strategies on LinkedIn, Facebook, Instagram, and other social platforms as necessary.
• Support cross-departmental efforts of fundraising and donor engagement initiatives through storytelling and impactful messaging.
• Coordinate with and support key players in internal and external communication efforts to advance and build Gladney’s presence.
• Work with key players to monitor and analyze marketing performance metrics, adjusting strategies as needed to optimize impact.
• Collaborate with the organization’s leadership team to align communications efforts with all objectives.
• Manage the inventory of Gladney's digital and print materials, ensuring they are up-to-date, available and easily accessible to those who need them.
• Learn with and teach team members as appropriate to stay up to date on industry trends
• Collaborate with Program Directors on special projects, conducting research, and supporting program staff with content creation and recruitment strategies for their respective programs.
• Perform other duties as assigned to support the organization’s operational needs and contribute to the team’s overall success.

Minimum Qualifications/Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3 years of experience in marketing and communications, preferably in the non-profit sector.
• Ability to work with a high degree of confidentiality.
• Ability to make independent decisions and judgements.
• Ability to meet tight and recurring deadlines.
• Strong writing, editing, and storytelling skills, with the ability to develop compelling content, connect the dots, identify gaps, streamline processes, and demonstrate exceptional internal and external customer service while translating complex issues into clear, engaging narratives.
• Proficiency in digital marketing, content management systems, social media management, and email marketing platforms.
• Ability to maintain consistency across multiple brands
• Proven working knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Strong interpersonal and relationship-building skills to engage with diverse stakeholders.
• Ability to work alongside a team and independently when needed.
• Passion for the organization’s mission and commitment to social impact.

Preferred Qualifications

• Knowledge of fundraising communications and donor engagement strategies is desirable.
• Previous experience supervising and managing a team, with a demonstrated ability to lead, motivate, and guide team members toward achieving organizational goals.

Benefits

• 403(b)
• Paid Time Off - Including Vacation and Sick Time
• Company Paid & AD&D
• Short Term Disability
• Health, Dental & Vision coverage
• Access to robust Employee Assistance Program (EAP)
• Adoption benefits
• Professional development opportunities
• Continuing education opportunities

Equal Employment Opportunity Statement

Gladney Center for Adoption is an equal opportunity employer committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to these factors. We encourage applications from individuals of all backgrounds and experiences.